Mental Performance Coaching

Train Your Mind.
Own the Moment.

You train every day. Your body is ready.
It's time to train your mind.

Helping serious athletes close the gap between who they are in practice and who they become when it counts.

Book a Free Discovery Call →
Performance Lab coach

Performing Your Best
When It Counts.

Mental performance coaching isn't about positive thinking. It's about building real skills that let you access your best when the pressure is highest.

This is what we work toward together.

Michigan Gymnast.
All-American.
National Champion.

At Michigan, I learned how to train my mind at a high level, which allowed my teammates and I to win a national championship.

Training in that environment made one thing clear: success is a complicated recipe. Talent, managing injuries, preparation and timing all matter, but the athletes who reached their ceiling weren't always the most gifted. They were the ones who learned to train their mind to optimize everything else.

That shift changed my career. It's what I now teach.

Competing at Michigan Letter and rings Michigan gymnastics team

What I Built On

The books behind the mental framework I used at Michigan and teach today.

The Inner Game of Tennis
The Inner Game of Tennis
W. Timothy Gallwey
It Takes What It Takes
It Takes What It Takes
Trevor Moawad
The Confident Mind
The Confident Mind
Nate Zinsser

Simple, Transparent Pricing

Every option includes personalized, 1-on-1 coaching. Choose what fits where you are right now.

Single Session
Drop-In
$65 / session

One focused session to work on a specific challenge or get a feel for the process.


  • 30-minute 1-on-1 session
  • Targeted mental skill work
  • No commitment required
Full Program
Performance Program
$440 / 8 sessions
Save $80 vs. drop-in rate

Full mental performance training. Build every skill from the ground up and go into competition with complete confidence.


  • 8 × 30-minute sessions
  • Complete mental skills system
  • Competition prep & debriefs
  • Priority scheduling
"To unlock the competitor already inside every athlete and give them the mental tools to perform when the pressure is highest."

The Performance Lab Mission

Ready to Start?

Train Your Mind.
Compete at Your Best.

Free Discovery Call → Book a Session →
📞 512-803-4707 ✉ logan.m.mckeown@gmail.com

Interested in a multi-session package? Reach out directly and we'll find the right fit.